Your data belongs to you, so why don't you get a say in what happens to it?
Meet River.
River is a paradigm-shifting platform that returns the revenue generated from selling your data, back to you. Legally you own your data, but in the current environment you receive nothing when it is bought and sold with or without your permission. River allows you to take back control.
Tom wants more flexibility in his life. Getting paid for his data makes that possible.
DATA POINTS GENERATED
11.3K
ADS SHOWN PER YEAR
36.5K
VALUE TO BIG TECH
$3.75K
VALUE TOM MISSES OUT ON
$2.65K
River empowers people like Tom to take control of their data, and profit from the tens of thousands of ads he sees every year. Algorithms see a 29-year-old, single white traveller interested in budget flights, hiking gear, and Southeast Asian hostels. His clicks map friendships, street-food vlogs, and global curiosity, data which is currently bought & sold without his consent. River returns both value and control to Tom.
Sarah doesn't want her data to be sold without her consent. River protects her data with one click.
DATA POINTS GENERATED
15.6K
ADS SHOWN PER YEAR
42.7K
VALUE TO BIG TECH
$4.25K
PERCENTAGE OF SARAH'S DATA PROTECTED
100%
Sarah’s life extends far beyond the digital trail she creates each day. Algorithms identify her as high-income, working from home, clicking frequently on luxury decor, productivity apps, and mindfulness podcasts. Her data describes a routine of Zoom calls, virtual yoga classes, and gourmet grocery orders, but Sarah chooses to use River to keep all this data private, and out of the hands of Silicon Valley & data brokers.
Felix's data is valuable. River puts the control back in his hands.
DATA POINTS GENERATED
12.1K
ADS SHOWN PER YEAR
29.5K
VALUE TO BIG TECH
$3.93K
VALUE FELIX MISSES OUT ON
$2.75K
Felix’s identity can't be fully captured by his endless stream of digital signals. Algorithms know him as a gear obsessed trail-runner who spends most of his time outdoors with his partner. His data reflects a life researching undiscovered trails, unboxing smart gadgets, and following Arc-teryx religiously. This data is incredibly valuable, and Felix uses River to get paid his fair share.
Get the cut that Meta takes every time it sells your data. Mark doesn't need another island.
Meta reported $159.57B in revenue from ad sales in 2024, $0 of which went to their users. Mark Zuckerberg's person net worth increased by $112.6B over the same period. Meta can afford to pay you your share when they sell your data.
Get the cut that X takes every time it sells your data. Does Elon really need to crash more rockets?
X reported $1.2B in earnings for 2024, with Elon Musk's overall net worth increasing by $218B over the course of the year. Your data doesn't need to be funding his pet projects.
Get the cut that Amazon takes every time it sells your data. Do you want to pay for Jeff's next yacht?
Amazon reported $56.2B in ad revenue in 2024 (a 20% increase from 2023) all dependent on collecting and selling your browsing & purchasing data without your explicit consent. Jeff Bezos's net worth increased by $121B over the same timeframe, all off the back of your data.
The world's first platform to treat data as the $2t asset that it is
Your Data is Your Asset
Real time updates on when your data is bought & sold, and how much it sold for.
Total Data Transparency
Full visibility on what data River has collected at all times. Control what can & can't be sold.
Enterprise Transparency
Know exactly who is buying your data, and how they're using it to market to you.
Wave Runner
We've developed a proprietary data management system that puts you back in control.
Introducing Riverbank, a new age of privacy and data control.
Your Data, Your Rules
You're in charge of what you share and what you keep private, down to the individual data point. By default we'll never share health or financial data unless you allow it.
Get Control in 1 Week
Your data is currently spread across hundreds of providers, with no control of how they manage it. River allows you to take back control of your data.
Tell Your Story
The more you use River, the more the data tells the story of your life, beyond 0s & 1s, the true constant flow of experiences.
Actually Helpful AI
Riverbank is integrated with our privacy-first LLM, Rivera, with the ability to leverage the data you share with it to improve your life.
Powered by Rivera, AI designed to empower, not productize you.
True Platform Personalization
Rivera uses everything River knows about you to completely personalize your experience. Whether you're looking for a companion, a concierge, or neither, Rivera can assist.
Data Collection & Identifcation
Rivera powers our data collection and identification systems, ensuring your data is packaged, identified, and stored based on your security instructions.
Fair Market Pricing for All
Rivera ensures you get fair market price for any data points you choose to sell, by controlling market dynamics objectively to give users the most bang for their buck.
Smart Enterprise Matching
Rivera not only has your data, but data on our advertisers too. Rivera seamlessly matches you with businesses that provide the most value to you, not the highest bidders.
Total value of user data sold in 2025:
Get paid for the data you create. Choose what can & can't be sold. Take back control.
